Writing The Email
You need to decide what strategy you're going to use when writing your emails. You should focus on keeping your readers interested and building a relationship with your list; don't just focus on obtaining names and email addresses without having anything good to give them.
People are not going to buy something from you just because you sent them a few emails. Take the time to build a relationship so they will come to trust your opinions a nd recommendations. It can take anywhere from five to ten emails to build up enough trust with a subscriber before they will purchase anything from you.
Give your readers some valuable content and throw in a free giveaway every once in a while. Do not try and sell them something every time you send a message or you may find your readers will unsubscribe faster than you can acquire new ones.
What should you write about?
Most people have trouble with this part when they're first starting out; they are always wondering what they should write about. Well, the simple answer is anything and everything (related to the theme of your newsletter/mailing list of course).
The first thing you should do is prepare around five to ten emails that can be loaded into your autoresponder to be sent to new subscribers. Each email can be sent out every two or three days until the series is done, at which point they would begin to receive the standard emails you send out to your entire list on a regular basis.
The initial series is used to gain the trust of your subscribers and to let them get to know your writing style and see that you know what you're talking about by giving them some valuable information.
The series can be anything. Some examples you can use are,- A 10-part mini-course
- Each email can contain an unknown fact about a particular niche
- You can provide a review of a different product related to your niche in each email
- You can simply talk about a different sub-topic within the niche in each email
- If you're selling an information product, such as an ebook, you may want to send them the first few chapters as a teaser to get them to buy the whole book
There's so much you can do, just be creative.
The same holds true after the initial series is complete and you're writing emails to send to your list periodically. You want to still provide something your readers will consider valuable so they will stay subscribed to your list, but at this point, you can start to mix in some promotions with the content you send them, and begin to see some sales!
A promotion should be sent in an email on its own; it should not be mixed in with a content email. How often you decided to send a promotional email is up to you. Some marketers will send a promotion out every second or third day; others will send it out once every one or two weeks. Whatever you decide to do, just remember that you still need to send some valuable content every once in a while, or you will find your list will start to shrink as readers unsubscribe.
