Keywords
Keywords are an extremely important part of generating targeted traffic, for both organic (using search engines) and paid traffic (advertisements). You will discover, as you read through this section, how keywords play a key role in various traffic generation strategies.
It is important to use effective keywords that target your niche when creating your web pages or creating text-based advertisements. Choosing the right keywords can make the difference between a successful business and one that looses you money (and wastes your time).
Besides generating traffic, keywords can also be used to determine if a particular niche is worth exploring. By finding what keywords people use while searching the Internet, you can discover what markets have the highest demand and which ones are the most profitable.
The two main areas in which keywords play a vital role (Each of these areas will be explained in more detail later on):
- Search Engine Optimization (SEO) - Creating content for your website that contains a high density of a particular group of keywords, or keywords phrases, will give your website a higher ranking in the search engines for those keywords.
- Pay-Per Click (PPC) - Advertising that is paid for by the marketer each time someone clicks on the ad. These types of ads are most often text-based and focus on keywords.
In the next section we'll discuss how you can find the best keywords to explode your traffic.
